Jonathan Yarmeisch is the COO and Co-founder of Kreatures of Habit. As a CPA at PwC, Jonathan focused on the consumer products industry. He is passionate about identifying and implementing solutions to the many challenges facing early stage businesses.His role at Kreatures of Habit sits at the convergence of his professional skill set and personal interest in the fitness and wellness space.In this episode, Jonathan and Michael Chernow go on a behind-the-scenes journey and dish out valuable insights into what it takes to run a company like Kreatures of Habit.