The way we purchase health products has fundamentally changed. Gone are the days of going to health and nutrition stores. These products are purchased online. Yet, standing out and cutting through the noise is a challenge in this highly competitive category. In this talk, you'll hear from Michael Brandt - ex-Google, triathlete, and now Co-founder and CEO - on how, venture backed, HMVN has been able to leverage both DTC and Amazon for channels of ecommerce growth. He'll be sharing tenets of success applicable to any emerging brand looking build a rabid and loyal customer base online first. Topics that will be covered in this chat: Designing products that generate 4.5+ star reviews Empowering your best customers to become brand advocates Managing agencies for maximum output Selling to multiple audiences at once on a lean budget