Beauty and personal-care products compete in arguably the most competitive category on Amazon - yet enormous opportunity exists for those brands who are able to stand out. In this chat, you'll hear from Co-Founder and CEO of Hero Cosmetics, Ju Rhyu, as she walks us through the strategies her beauty brand has implemented to remain profitable and competitive on Amazon.  Topics that will be covered: Price pack architecture strategies that gain exposure and maximize profits How to design a full funnel approach to build brand equity and awareness Where does Amazon fit in the channel mix of a growing DTC brand - are you too dependent on marketplace sales? How to balance experimentation and run successful tests on new channels like TikTok Predictions for DTC beauty brands in 2020 and beyond.