Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

    Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

    FromBetter Advertising with BTR Media

    Start listeningView podcast show

    Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

    FromBetter Advertising with BTR Media

    ratings:
    Length:
    28 minutes
    Released:
    Oct 18, 2022
    Format:
    Podcast episode

    Description

    #008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:

    How to continue growing mature brands 
    How to prevent your own brands from competing with themselves
    Importance of clean structures & nomenclature in your advertising
    Scaling with a team & processes as your catalog grows
    What a dream brand to acquire looks like

    Follow Sumit on LinkedIn
    Follow Justin on LinkedIn
    Learn more about BetterAMS
    Released:
    Oct 18, 2022
    Format:
    Podcast episode

    Titles in the series (47)

    Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.