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Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability

Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability

FromBetter Advertising with BTR Media


Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability

FromBetter Advertising with BTR Media

ratings:
Length:
33 minutes
Released:
Apr 11, 2023
Format:
Podcast episode

Description

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice about having the confidence to just do it, rather than waiting for the perfect time - whatever "it" may be for you. They also emphasize the importance of taking steps, no matter how small, and not getting caught up in making everything perfect.

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Learn more about BetterAMS
Released:
Apr 11, 2023
Format:
Podcast episode

Titles in the series (47)

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.