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Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

FromBetter Advertising with BTR Media


Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

FromBetter Advertising with BTR Media

ratings:
Length:
31 minutes
Released:
Nov 29, 2022
Format:
Podcast episode

Description

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October.

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Learn more about BetterAMS
Released:
Nov 29, 2022
Format:
Podcast episode

Titles in the series (47)

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.