This episode is brought to you by Sendlane.   Kyle says, “Founders have a superpower. There's a reason they've gotten a brand to a certain size. Usually, that superpower has to do with product and product creation. Unfortunately, a lot of the CEOs and founders end up getting caught up in a lot of things that they're not good at. It's not their background, it's not their experience. And so if they're unable to invest the capital to buy a genuine expert in that area of business, let's say in wholesale, then they're really left exposed. They may get the orders because they're great salespeople. But when you get that order, then you gotta place the product, then it's gotta sell through. There's a lot to deal with.”   Today, we interview Kyle Widrick, Founder & CEO of Win Brands Group. Win is a modern holding company that specializes in buying and building brands that matter.   We discuss:   * What he’s grateful for * Overview of Win Brands Group * A look back to 2022 and COVID * What brands have been through in the last few years * A forecast of the 2023 environment for brands * His focus on 2023 and why profit is the ultimate leverage * The 3Ps of of wholesale and being successful in retail * The opportunities in 2023 * A review of their portfolio including Qalo, Gravity, Love Your Mellon * The Win Brands Group criteria for acquiring a consumer brand * And more…   Join Ramon Vela and Kyle Widrick as we break down the inside story of Win Brands Group on The Story of a Brand.   For more on Win Brands Group, visit: https://www.winbg.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!