This episode is also brought to you by Sendlane.   Retail Reworks exists to help companies do good business, say Mike Kitko and Brian Adams, co-founders of the brand that offers complete return solutions for DTC sellers and retailers.   "At the end of the day, we want to help you do good business," Brian says. "Good business means making the best financial decisions with what you've done. We're trying to help you turn $1 into $2, not $1 into 50 cents.   Mike says that Retail Reworks' ideal customer is the brand with thousands of monthly returns, but they have programs for smaller volume returns. He says two categories that don't work as well in the return system are perishables and furniture.   "We deal with many brands and different scenarios," Mike says. "We've seen nearly everything, and we know how to make a program work that allows you to make good business decisions."   In Part 2, Brian and Mike talk about:   * The mission of helping brands do good business. * The brand's ideal customer. * The onboarding process. * Which brands don't work as well in the return space.   Join Ramon Vela, Mike Kitko, and Brian Adams as they break down the inside story on The Story of a Brand.   For more on Retail Reworks, visit: https://retailreworks.com/   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is normally a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!