This episode is brought to you by Sendlane.   Yarden says, “I'm never worried about competitors too much because when you do something and it's so in the weeds that you're like, no one is gonna do this. It's just so nuanced. But the customers really care about the nuances.”   Today, we interview Yarden Shaked, CEO of Varos. Varos is the largest e-commerce & Saas data co-op in the world.    See how your performance stacks up against your competitors: Compare KPIs anonymously and securely with companies in the same vertical and spend level as yours.   Highlights:  * What he’s grateful for * The Sunk Cost Fallacy and why a lot of startups fall for it * Overview of Varos * What problems do they solve for brands, agencies, SaaS companies? * Why they solve for the nuances (of data) * A look at their fundraising experience and advice for other founders * How are agencies, brands, and SaaS companies using Varos? * Breakdowns of platforms, onboarding, and future of Varos * And more…    Join Ramon Vela and Yarden Shaked as we break down the inside story of Varos on The Story of a Brand.   For more on Varos, visit: https://www.varos.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!