This episode is brought to you by Sendlane.   Paul says, “for us shipping protection is a white glove experience that you as a consumer can add at the checkout level to your cart that helps protect you against lost, theft, damage, basically anything that could happen in transit, but also offset 100% of the carbon that's associated with your order.”   Today we interview Paul Bartholomew, Co-founder & Chief Growth Officer. Corso provides carbon offsets + shipping protection to Shopify brands.   We discuss:   * His gratefulness for his wife * Overview and origins of Corso and why they are merchant focused * Why post-purchase is so vital * How brands can be more sustainable * Trends that they see in the market, including sustainability, outsourcing, and more * Advice for entrepreneurs, including trusting your team * Advice on growth * How Corso works with brands, including onboarding, fees * Their new upcoming suite of products   Join Ramon Vela and Paul Bartholomew, as we break down the inside story of Corso on The Story of a Brand.   For more on Corso, visit: https://www.corso.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!