This week, Victor and I spoke with Bill D'Alessandro about buying, building, and operating great e-commerce brands. Bill is the founder and CEO of Elements Brands and in our conversation, we covered the following topics:
- How to source a contract manufacturer as a CPG business
- How to apply an 80/20 approach to your business
- How Elements Brands is organized
- How to know if a company has an actual 'brand'
- Building an e-commerce brand
- How to strategically position a brand by price and quality

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