#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.Some Key Takeaways:Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.Resources: Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.