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    Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

    Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

    FromBetter Advertising with BTR Media

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    Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

    FromBetter Advertising with BTR Media

    ratings:
    Length:
    18 minutes
    Released:
    Nov 15, 2022
    Format:
    Podcast episode

    Description

    #012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.

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    Released:
    Nov 15, 2022
    Format:
    Podcast episode

    Titles in the series (46)

    Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.