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    5. Harnessing your first party data | Leadfeeder

    5. Harnessing your first party data | Leadfeeder

    FromLet’s talk ABM

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    5. Harnessing your first party data | Leadfeeder

    FromLet’s talk ABM

    ratings:
    Length:
    33 minutes
    Released:
    Apr 16, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Andy Culligan, CMO at Leadfeeder. Andy explains how first party intent data can be used across sales and marketing teams enhance Account-based Marketing efforts.
    Here's what they cover:
    - How Leadfeeder helps to de-anonymise website visitors
    - The role of Leadfeeder in your ABM tech stack
    - How Leadfeeder helps build your sales pipeline
    - How Leadfeeder has pivoted its marketing strategy
    Released:
    Apr 16, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.