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How To Build An ABM Machine with Andy Culligan of AndyCulligan.com

How To Build An ABM Machine with Andy Culligan of AndyCulligan.com

FromConfessions of a B2B Entrepreneur


How To Build An ABM Machine with Andy Culligan of AndyCulligan.com

FromConfessions of a B2B Entrepreneur

ratings:
Length:
34 minutes
Released:
Jan 5, 2023
Format:
Podcast episode

Description

In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.
Released:
Jan 5, 2023
Format:
Podcast episode

Titles in the series (100)

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.