27 min listen
How To Build An ABM Machine with Andy Culligan of AndyCulligan.com
How To Build An ABM Machine with Andy Culligan of AndyCulligan.com
ratings:
Length:
34 minutes
Released:
Jan 5, 2023
Format:
Podcast episode
Description
In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.
Released:
Jan 5, 2023
Format:
Podcast episode
Titles in the series (100)
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