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    Making B2B BOFU Sexy with Lashay Lewis of Authority Plug

    Making B2B BOFU Sexy with Lashay Lewis of Authority Plug

    FromConfessions of a B2B Entrepreneur

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    Making B2B BOFU Sexy with Lashay Lewis of Authority Plug

    FromConfessions of a B2B Entrepreneur

    ratings:
    Length:
    34 minutes
    Released:
    Oct 26, 2023
    Format:
    Podcast episode

    Description

    In this episode of Confessions of a B2B Marketer, Tom Hunt and Lashay Lewis dive deep into the importance of bottom-of-the-funnel B2B content in driving revenue.
    Don't miss out on this inspiring conversation that empowers marketers to create personalized and impactful content.
    Released:
    Oct 26, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.