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B2B Positioning Masterclass with April Dunford of Ambient Strategy

B2B Positioning Masterclass with April Dunford of Ambient Strategy

FromConfessions of a B2B Entrepreneur


B2B Positioning Masterclass with April Dunford of Ambient Strategy

FromConfessions of a B2B Entrepreneur

ratings:
Length:
29 minutes
Released:
Nov 2, 2023
Format:
Podcast episode

Description

In this episode of Confessions of a B2B Marketer, Tom Hunt and April Dunford discuss the importance of positioning in B2B marketing and how it can make a significant impact.
Released:
Nov 2, 2023
Format:
Podcast episode

Titles in the series (100)

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.