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The Impact Of Freemium with Kieran Flanagan

The Impact Of Freemium with Kieran Flanagan

FromConfessions of a B2B Entrepreneur


The Impact Of Freemium with Kieran Flanagan

FromConfessions of a B2B Entrepreneur

ratings:
Length:
27 minutes
Released:
Jul 14, 2020
Format:
Podcast episode

Description

Kieran Flanagan, VP Marketing at HubSpot joins us to share HubSpot's freemium journey: why they did it, how they did it and the impact it had on their numbers.
Released:
Jul 14, 2020
Format:
Podcast episode

Titles in the series (100)

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.