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What Motivates B2B Customers To Become Advocates?

What Motivates B2B Customers To Become Advocates?

FromWhat It Means


What Motivates B2B Customers To Become Advocates?

FromWhat It Means

ratings:
Length:
27 minutes
Released:
Feb 22, 2024
Format:
Podcast episode

Description

Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate.
Released:
Feb 22, 2024
Format:
Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.