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Why Are Brands Funding Misinformation?

Why Are Brands Funding Misinformation?

FromWhat It Means


Why Are Brands Funding Misinformation?

FromWhat It Means

ratings:
Length:
31 minutes
Released:
Jun 23, 2022
Format:
Podcast episode

Description

Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal Analyst Kelsey Chickering discusses how marketers can protect their brand from this phenomenon.
Released:
Jun 23, 2022
Format:
Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.