It’s Time To Kick The Leads Habit

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It’s Time To Kick The Leads Habit

FromWhat It Means

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Length:

35 minutes

Released:

Jul 14, 2022

Format:

Podcast episode

Description

The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. So why does it persist, and what’s a better alternative? VP, Principal Analyst Terry Flaherty and VP, Research Director Mike Pregler discuss on this week’s podcast.

Released:

Jul 14, 2022

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

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It’s Time To Kick The Leads Habit: The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. So why does it persist, and what’s a better alternative? VP, Principal Analyst Terry Flaherty and VP, Research Director Mike Pregler discuss on this week... by What It Means
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It’s Time To Kick The Leads Habit

It’s Time To Kick The Leads Habit

Description

Titles in the series (95)

More Episodes from What It Means

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