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Build A Successful Voice Of The Customer Program

Build A Successful Voice Of The Customer Program

FromWhat It Means


Build A Successful Voice Of The Customer Program

FromWhat It Means

ratings:
Length:
26 minutes
Released:
Jul 28, 2022
Format:
Podcast episode

Description

Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and get stakeholders excited.
Released:
Jul 28, 2022
Format:
Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.