Why It’s Time To Transform Your B2B Revenue Process

FromWhat It Means

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Why It’s Time To Transform Your B2B Revenue Process

FromWhat It Means

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Length:

26 minutes

Released:

Apr 4, 2024

Format:

Podcast episode

Description

Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transforming their revenue processes to better serve customers.

Released:

Apr 4, 2024

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

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Why It’s Time To Transform Your B2B Revenue Process

Why It’s Time To Transform Your B2B Revenue Process

Description

Titles in the series (95)

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