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    What It Means

    What It Means

    What It Means

    ratings:
    Length:
    95 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 95 episodes

    Title

    How Brands Can Steer Clear Of GenAI Backlash

    As generative AI becomes more pervasive in products and ads, consumers are questioning ...

    28 minutes
    		May 16, 2024

    Breaking Down The EU AI Act

    The world’s first binding legislation on AI has arrived, and its impact will extend far...

    31 minutes
    		May 09, 2024

    Top Cybersecurity Threats In 2024

    In today’s cybersecurity environment, threat detection is key. In this episode, Princip...

    37 minutes
    		May 02, 2024

    The Rise Of AI In The Cloud

    How important is AI to cloud providers? And how vital is cloud to the expanding list of...

    28 minutes
    		Apr 25, 2024

    Can AI Help Prove CX ROI?

    Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? ...

    27 minutes
    		Apr 18, 2024

    Mainframe Myth Busting

    If you think mainframes are dying or dead, this is the podcast episode for you. Senior ...

    29 minutes
    		Apr 11, 2024

    Why It’s Time To Transform Your B2B Revenue Process

    Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it...

    25 minutes
    		Apr 04, 2024

    Are You A Better Manager Than A Bot?

    After years of underinvestment in management training, the era of AI brings an intrigui...

    30 minutes
    		Mar 28, 2024

    How Marketers Can Take GenAI From Pilot Projects To Proficiency

    As the hype surrounding generative AI yields to pragmatism, how can marketers take thei...

    33 minutes
    		Mar 21, 2024

    Managing Well In A Hybrid-Work World

    Hybrid work is now the norm for many office jobs, but management styles haven’t quite c...

    23 minutes
    		Mar 14, 2024