When Should Brands Take A Stand?

FromWhat It Means

Start listening View podcast show

When Should Brands Take A Stand?

FromWhat It Means

ratings:

Length:

36 minutes

Released:

Sep 8, 2022

Format:

Podcast episode

Description

Consumers, employees, and shareholders increasingly expect companies to speak out on social and political issues. When should they, and how should they make the decision? On this week’s What It Means, Vice President, Research Director Mike Proulx and Vice President, Principal Analyst Dipanjan Chatterjee explain how brands can navigate these scenarios.

Released:

Sep 8, 2022

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

Skip carousel

How Does Automation Enable Human Innovation?: Fears that automation will replace human creativity with mindless robots are unwarranted. VP, Principal Analyst Paul Miller and Principal Analyst Dan Bieler explain why in this episode. by What It Means
31 min listen
Marketing And The Metaverse: Is the metaverse your ticket to marketing innovation or a quagmire into which marketing dollars will sink, never to be seen again? What is the metaverse, anyway? Join VP, Research Director Mike Proulx and VP, by What It Means
34 min listen
The Trouble With Thought Leadership: Thought leadership content is everywhere. But, too often, it’s neither particularly thoughtful nor leading, say analysts Ian Bruce and Lisa Gately. On this week’s What It Means, they discuss what defines good thought leadership and how B2B firms can cr... by What It Means
28 min listen
The Customer Obsession Balancing Act For B2B Firms: B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podca... by What It Means
27 min listen
Is Employee Wellness Broken?: There’s a giant disconnect between how executives view employee wellness and how employees view it. Senior Analyst Jonathan Roberts digs into the causes and impacts of that disconnect in this week’s episode. by What It Means
24 min listen
Multicloud Strategy By Design Or By Accident?: As more organizations branch out to use multiple cloud platforms and providers, the question becomes: Is there a strategy behind your multicloud decisions, or do they just happen? In this episode, Principal Analyst Lee Sustar and Senior Analyst Tracy W... by What It Means
32 min listen
Is Your Organization Equipped To Handle Geopolitical Risks?: Is your security team effectively assessing your exposure to geopolitical risk? Principal Analyst Renee Murphy and Senior Analyst Allie Mellen provide some insights and next steps every security org will want to hear. by What It Means
23 min listen
Build A Successful Voice Of The Customer Program: Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and g... by What It Means
26 min listen
The Two Sides Of Technology’s Environmental Impact: Is emerging tech the cause of or the solution to the climate crisis? The answer is complicated. In this episode, Analyst Abhijit Sunil and VP, Research Director Glenn O’Donnell debate the benefits and impacts of emerging tech on the environment. by What It Means
34 min listen
Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means
29 min listen
Encore Presentation — Avoid The Chatbot How-Can-I-Help-You Problem: The problem with chatbots can be summed up in one question: “How can I help you?” This question sets the expectation that a chatbot will be as helpful as a human agent, which isn’t true. But don’t scrap all your chatbots. Instead, by What It Means
35 min listen
Top 10 Emerging Technologies In 2023: Struggling to figure out which emerging techs to focus on in the year ahead? In this episode, VP of Emerging Tech Portfolio Brian Hopkins and VP and Principal Analyst Michele Goetz discuss the top 10 emerging technologies list for 2023. by What It Means
33 min listen
It’s Time To Kick The Leads Habit: The traditional focus on individual, marketing-supplied leads is failing B2B companies and buyers. So why does it persist, and what’s a better alternative? VP, Principal Analyst Terry Flaherty and VP, Research Director Mike Pregler discuss on this week... by What It Means
35 min listen
The Business Case For Inclusive Design: Why has inclusive design become so important? On this episode of What It Means, Principal Analyst Gina Bhawalkar and UX Researcher Senem Biyikli delve into the multi-faceted benefits of inclusive design. by What It Means
29 min listen
The New Space Race — For Businesses: Low-Earth-orbit satellites open up a host of new opportunities for businesses. Should your firm be exploring these new solutions? Find out in this episode of What It Means. by What It Means
28 min listen
Why Are Brands Funding Misinformation?: Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal Analyst Kelsey Chickering discusses how marketers can protect their brand from this phenomenon. by What It Means
31 min listen
The Best And Worst Security Practices From Around The World: The fact is, no business can stop every breach. So is it time to shift to a “post-breach” resilience strategy? Analyst Allie Mellen thinks so. This week, she discusses the best — and worst — security practices from various global regions. by What It Means
30 min listen
Where Tech Leaders Should Focus Spend In 2023: Where should technology leaders focus their 2023 investments? In this episode, VP, Research Director Chris Gardner and Principal Analyst Chris Gilchrist review the recommendations in Forrester’s new planning guides for technology leaders. by What It Means
26 min listen
How B2B CMOs Can Spend To Succeed In 2023: B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, by What It Means
24 min listen
What COVID-Related Absenteeism Has Taught Us About Workforce Planning: COVID-related absenteeism continues to cause challenges across industries and business functions. In this episode, VP, Research Director James McQuivey and VP, Principal Analyst J. P. Gownder highlight some key learnings for workforce planning. by What It Means
25 min listen
The Role Of Synthetic Data In Expanding AI: As the demand for AI expands, so does the need for relevant data to develop the models that power AI. In this episode, Analyst Rowan Curran describes the role that synthetic data can play in expanding your AI efforts. by What It Means
26 min listen
Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox: The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do — and what should they avoid doing — to navigate these unique challenges? by What It Means
25 min listen
The Green Market Revolution Is Here: Are You Ready?: Climate change is among the biggest challenges we face, and the solution could be one of the biggest market opportunities in history. Learn about the unique opportunities provided by the green market revolution in this episode. by What It Means
23 min listen
Will Web3 Live Up To Its Promise?: Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides of this complex question. by What It Means
33 min listen
The Case For Modernizing Your Operational Platforms: If aligning your operational platforms with your customer-facing platforms is way down on your IT roadmap, you might want to move it up. Hear VPs Linda Ivy-Rosser and Liz Herbert explain why in this episode. by What It Means
28 min listen
Succession Planning For The Security Org: Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security from Senior Analyst Jess Burn. by What It Means
26 min listen
Where Did Gaia-X Go Wrong?: The Gaia-X initiative was launched in 2019 as a way for European governments to reclaim data sovereignty from non-European cloud hyperscalers. But it hasn’t lived up to its promise. In this episode, senior analysts Dario Maisto and Jeffrey Rajamani pro... by What It Means
29 min listen
Social Media Turmoil Drives New Ad Strategies: The turmoil happening in social media may be a good thing for advertisers. Find out why as Principal Analyst Kelsey Chickering discusses the current and future state of digital advertising in this episode. by What It Means
21 min listen
The Secrets To Becoming An Effective Change Catalyst: Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, by What It Means
35 min listen
Find The CX Collaboration Strategy That’s Right For Your Company: No customer experience team, no matter how mighty, can achieve its strategic vision alone. Fostering the necessary cross-functional collaboration requires a strategy that taps into your organization’s existing strengths and cultural norms, by What It Means
29 min listen

More Episodes from What It Means

Skip carousel

Top Cybersecurity Threats In 2024: In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the top five cybersecurity threats in 2024 and how organizations can protect themselves. by What It Means
37 min listen
The Rise Of AI In The Cloud: How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud. by What It Means
29 min listen
Can AI Help Prove CX ROI?: Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI. by What It Means
28 min listen
Mainframe Myth Busting: If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes. by What It Means
29 min listen
Why It’s Time To Transform Your B2B Revenue Process: Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transformin... by What It Means
26 min listen
Are You A Better Manager Than A Bot?: After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective. by What It Means
31 min listen
How Marketers Can Take GenAI From Pilot Projects To Proficiency: As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of ... by What It Means
33 min listen
Managing Well In A Hybrid-Work World: Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world. by What It Means
24 min listen
What Human And Technical Skills Will Matter Most To B2B Marketers?: What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what’s driving the need for new technical and human skills and how to clos... by What It Means
27 min listen
Will Digital Agencies Disappear?: As all marketing becomes digital marketing, the need for specialized digital agencies will shrink. What’s in store for the agency landscape, agency jobs, and the marketers who work with agencies? VP and Principal Analyst Jay Pattisall weighs in on this... by What It Means
24 min listen
What Motivates B2B Customers To Become Advocates?: Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by... by What It Means
27 min listen
The Trust Advantage For B2B Firms: Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means. by What It Means
30 min listen
Is Too Much Tech Overburdening Clinicians?: How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the current and future state of technology in clinical settings. by What It Means
32 min listen
Tech Trends To Watch In 2024: How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024. by What It Means
25 min listen
How Chip Shortages Could Impact Your AI Plans: Nothing can slow the AI revolution — except perhaps a shortage of the chips AI relies on. In this episode, Glenn O'Donnell discusses how ongoing chip shortages could impact your AI plans. by What It Means
24 min listen
COP28 Review: The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some of the key takeaways for business and technology lead... by What It Means
34 min listen
How To Use AI To Uplevel Revenue Enablement: Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other customer-facing roles more effective. by What It Means
27 min listen
Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results: Generative AI will make B2B sales, marketing, and product teams more prolific in 2024 — but not always in ways that are desirable. VP and Principal Analyst Laura Ramos and Principal Analyst David Parry discuss this and other 2024 predictions for B2B te... by What It Means
23 min listen
Generative AI Will Reshape Far More Jobs Than It Eliminates: Is generative AI coming for your job? Find out as VP and Principal Analyst J. P. Gownder and Principal Analyst Michael O'Grady discuss a new forecast on the impact of generative AI on jobs in the US. by What It Means
33 min listen
Autonomous Vehicles: Are We There Yet?: Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles. by What It Means
33 min listen
Predictions 2024: Where Will AI Go Next?: Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions for AI and what the implications will be. by What It Means
26 min listen
Predictions 2024: How Tech Leaders Will Tackle Growth, Talent, And AI: What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forrester’s 2024 predictions for technology leaders. by What It Means
33 min listen
Product Experts Gain New Clout Among B2B Buyers: As B2B buyers contend with tighter budgets, they’re looking to an unexpected source to help them make the right purchase decisions: product experts from vendor companies. Vice President and Research Director Amy Hayes discusses this and other findings ... by What It Means
35 min listen
Predictions 2024: CX Leaders Embrace GenAI: Customer experience (CX) leaders are positioned to win big with generative AI (genAI) in 2024. But there’s a caveat: They must identify and augment the right drivers of CX performance. Learn more about CX in 2024 in this episode featuring VP and Resear... by What It Means
27 min listen
The Rise Of Revenue Operations: Despite economic pressure, B2B sales and marketing leaders are prioritizing investment in revenue operations. In this episode, Vice President and Principal Analyst Laura Cross and Principal Analyst Anthony McPartlin discuss what’s behind the rise of re... by What It Means
27 min listen
Zero Trust Past, Present, And Future: Zero Trust has evolved since its earliest iterations, but it’s never been more vital than it is today. In this episode, Principal Analyst David Holmes discusses the origins of Zero Trust and its future impact on driving business value. by What It Means
33 min listen
The Future Of Cloud: Recent, major shifts in the cloud space are prompting some technology leaders to review their cloud strategies. In this episode, Principal Analyst Lee Sustar provides his perspective on the future of cloud and how it may impact your technology roadmap. by What It Means
32 min listen
Managing The Privacy Risks Of Generative AI: Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid. by What It Means
34 min listen

Related podcast episodes

Skip carousel

Decode Your Data to Drive Business Momentum-with Mike Berland- EP115: During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Mike Berland, founder and CEO of Research Data and Analytics from Decode_M. He is an expert on how consumers and decision-makers think and behave; He is also the ... by Lab Coat Agents Podcast
49 min listen
An Overview of What Medical Device Developers Need to Know About Human Factors: The topic of human factors can be confusing: How does it relate to design factors and risk? Why is it included in the regulations and how can this factor be handled? On today’s episode, we have Bryant Foster, the Vice President of Research & Design a... by Global Medical Device Podcast powered by Greenlight Guru
36 min listen
8: Media Strategy Special by The Media Weekly
32 min listen
JOSH KAMPEL - CEO of Clarim Media: Conversation about economy, sustainability, business, technology by Sustainability, Climate Change, Renewable Energy, Politics, Activism, Biodiversity, Carbon Footprint, Wildlife, Regenerative Agriculture, Circular Economy, Extinction, Net-Zero · One Planet Podcast
41 min listen
JOSH KAMPEL - CEO of Clarim Media: Conversation about economy, sustainability, business, technology by One Planet Podcast · Climate Change, Politics, Sustainability, Environmental Solutions, Renewable Energy, Activism, Biodiversity, Carbon Footprint, Wildlife, Regenerative Agriculture, Circular Economy, Extinction, Net-Zero
41 min listen
Bank of America’s Brian Moynihan: Finding Better Measures of Success by Meet The Leader
22 min listen
Putting Passive Flows to Work in a Portfolio: The Interview: With passive flows creating many "distasteful" market dynamics, investors may still wonder how to leverage this when constructing a portfolio. by Real Vision Daily Briefing: Finance & Investing
73 min listen
Gartner IT Symposium/Xpo Keynote Highlights: Place yourself in the middle of the world’s most important gathering of CIOs and IT executives for a conversation with two of this year’s keynote presenters on the major research featured on the big stage. Don Scheibenreif, Vice President,... by Gartner ThinkCast
34 min listen
Ask Nick Anything (Part 2) by Pitchfork Economics with Nick Hanauer
25 min listen
Biopharma PR 101 with Matt Middleman, M.D. by Business Of Biotech
37 min listen
The Top Ford Future Trends 2018: The world is changing, and consumers are changing right alongside it. That’s the biggest takeaway from the . With political unrest, natural disasters, and a growing spotlight on social inequality around the world, the tone of this year’s report is... by The Modern Customer Podcast
32 min listen
Bank of America’s Brian Moynihan: Finding Better Measures of Success: How can public companies help solve some of the world’s biggest problems? The CEO of Bank of America, Brian Moynihan, explains how a special set of metrics can help companies better measure and disclose how they’re doing well for society on... by Agenda Dialogues
22 min listen
65. Psychometrics: Practical Applications: Do the members of your project team communicate effectively? How well do they really trust one another? What do we mean when we say feedback, and what exactly is a "feedback culture"? What's the difference between observed behaviors and drivers?... by PM Point of View
60 min listen
Brands: People use brands to shape social identities. We see this time and again in our work, as we help brands figure out how to deliver more value to their consumers. But what role fundamentally do brands play in people’s lives, and why do some resonate better than others? In this episode, host Eliot Salandy Brown is joined by ReD partner Filip Lau, to share ReD’s latest thinking on brands, the shifting perceptions around them and the different expectations consumers have of brands across categories and sectors. Eliot is also joined by Matt Johnson, PhD – a neuroscientist, speaker, and author of Branding That Means Business and Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains – to discuss what neuroscience can teach us about brand perception and how the latest science challenges the core views of many marketeers. What are the key questions brands should ask themselves to better connect with their consumers? What lessons might brand giants take from small, nimble pla by Phenomena
41 min listen
Controlling Your Social Media Strategy: As friends, colleagues, and clients documented their Thanksgiving holiday on Facebook, Twitter, and Instagram, it was made clear how big a role social media plays in the personal and professional lives of lawyers. Because it is so prevalent and... by The Kennedy-Mighell Report
40 min listen
Rethinking Ethics for Digital: Gaining competitive advantage, learning how humans think and make purchase decisions, and what’s going to happen next in business are some of the practical reasons organizations are looking to exploit digital capabilities. But, not everything legal, whi by CIO Talk Network Podcast
53 min listen
A Powerful Business Case for Happier Workers: Can anything erase the historic tension between employers and workers, create trust and leave both parties better off? Groundbreaking new research from Accenture is paving the way for a new paradigm in modern business: Companies that help employees truly thrive, personally as well as professionally, are the ones that will win in the market of the future. While some leaders have long been sympathetic to this idea, the business case was harder to prove — until now. Ellyn Shook, Chief Leadership and Human Resources Officer of Accenture, and David Rodriguez, CHRO of Marriott, describe how they collaborated on Accenture’s “Care to Do Better” report, and explain its revolutionary stance: Caring for employees across personal and financial dimensions is not only the best way to unlock people’s true potential, it’s better for business. by Built for Change
30 min listen
Special Edition: AI Chatbots May Change Everything: It seems everyone is talking about the artificial intelligence chatbot Chat GPT. It launched a few months ago and versions of it are now being used by companies like Microsoft and Snapchat. Other companies and individuals all over the world are... by The NewsWorthy
19 min listen
What Drives Your Decision-Making?—An Economical Perspective with Amit Gandhi: What dictates your decision to buy one type of cereal over the other? Cost? Nutritional content? Or is something else…like the colors of the packaging, or the nostalgic association you have with it from childhood? The truth is, you might not even be... by Finding Genius Podcast
33 min listen
Technology, Demographics, and Economics(with Mauro Guillén): People need to shift into a new mindset when it comes to the ideas of career, education, and retirement. The model that society has been operating from is becoming obsolete. Vice Dean at the Wharton, Mauro Guillén (), and best-selling... by The Mark Divine Show
37 min listen
Pharmaceutical Companies with Punit Dhillon: Punit Dhillon’s extensive experience led him to co-found and serve as President and CEO of OncoSec Medical Inc. (NASDAQ: ONCS), a biotechnology company pioneering new technologies to fight cancer. Since moving on from this role, he has worked in... by THINK Business with Jon Dwoskin
24 min listen
Untapped Potential of Social Media Listening in Medical Affairs with Damian Eade: Social media listening is an area with great untapped potential in the pharmaceutical industry. In this episode, Peg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, and Damian Eade, Managing Director, Social Analytics,... by Medical Affairs Unscripted
38 min listen
Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means
29 min listen
Collaborating Across Companies on Thought Leadership | Jeanne de Cervens, Brian Forbes, Surya Kolluri | 322: Tackling Large Challenges by Coming together Across Organizations to Create Thought Leadership. by Leveraging Thought Leadership
34 min listen
How to spot a good business idea and what to do with it: Should you take a big swing when trying something… by MDRT Podcast
16 min listen
S2 E15 - Cognitive Biases and Their Implications for Marketers by Stacking Growth | The B2B Go-to-Market Podcast
30 min listen
Episode 237: Workplace Wellbeing in a Post-Pandemic World: The shift to remote work post-pandemic has caused many employees to feel stressed, burnt out, and out of control of their workplace dynamic. Meico Marquette Whitlock, founder of , shares tools and strategies on how to regain control and... by The ENGAGE Podcast
30 min listen
The Future of Life Science Talent Acquisition: Securing In-Demand Skills in a Competitive Market by The Life Science Rundown
26 min listen
SPOTLIGHT: Achieving Total Societal Impact with Wendy Woods: *This excerpt was taken from our 2018 interview. Is it possible for businesses to simultaneously drive social impact, innovation, and financial returns all at the same time? More than ever, employees are making their career and purchasing decisions... by The Gartner Talent Angle
18 min listen
Are Smartphones Ruining Our Lives?: We ask psychologists and authors if smartphone and social media usage has triggered a national health crisis — and what we can do to free ourselves from the allure of modern technology. by Crazy/Genius
26 min listen

Discover this podcast and so much more

When Should Brands Take A Stand?

When Should Brands Take A Stand?

Description

Titles in the series (95)

More Episodes from What It Means

Related podcast episodes