29 min listen
How B2B CMOs Can Spend To Succeed In 2023
FromWhat It Means
ratings:
Length:
24 minutes
Released:
Sep 22, 2022
Format:
Podcast episode
Description
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.
Released:
Sep 22, 2022
Format:
Podcast episode
Titles in the series (95)
Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means