29 min listen
Product Experts Gain New Clout Among B2B Buyers
FromWhat It Means
ratings:
Length:
35 minutes
Released:
Nov 9, 2023
Format:
Podcast episode
Description
As B2B buyers contend with tighter budgets, they’re looking to an unexpected source to help them make the right purchase decisions: product experts from vendor companies. Vice President and Research Director Amy Hayes discusses this and other findings from Forrester’s new State Of Business Buying report this week on What It Means.
Released:
Nov 9, 2023
Format:
Podcast episode
Titles in the series (95)
Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means