The Customer Obsession Balancing Act For B2B Firms

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The Customer Obsession Balancing Act For B2B Firms

FromWhat It Means

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Length:

27 minutes

Released:

Jun 16, 2022

Format:

Podcast episode

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B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podcast why customer obsession means finding a balance.

Released:

Jun 16, 2022

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

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The Customer Obsession Balancing Act For B2B Firms: B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podca... by What It Means
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The Customer Obsession Balancing Act For B2B Firms

The Customer Obsession Balancing Act For B2B Firms

Description

Titles in the series (95)

More Episodes from What It Means

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