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    30. ABM: Powering the digital transformation of supply chain | SDI

    30. ABM: Powering the digital transformation of supply chain | SDI

    FromLet’s talk ABM

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    30. ABM: Powering the digital transformation of supply chain | SDI

    FromLet’s talk ABM

    ratings:
    Length:
    27 minutes
    Released:
    Sep 16, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM, Declan chats to Debra Yorkman, VP of Marketing at SDI. Debra sets and guides the overall strategic and tactical execution of SDI’s marketing and branding initiatives. Debra deploys ABM to help customers and target accounts learn the value of the digital transformation of their supply chain.
    Here's what they cover: 
    - Why the last 18 months has been an inflection point
    - How contextualized news can drive results
    - What the hardest part of ABM is
    - Advice on how to succeed at Account-based Marketing
    Released:
    Sep 16, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.