In this episode of Let's talk ABM, Declan chats to Justin Fordham, Head of ABM at 360Learning. Justin is a Marketer (and ABMer) at heart, with the mindset and vision of a Sales professional. Now in his fourth Account-based Marketing role at 360Learning, Justin is building an ABM strategy from the ground up. He shares his ABM journey and how his Sales past has made him a better Account-based Marketer.
Here's what they cover:
- How to do ABM as a team of one
- Why a Sales background makes him a better ABMer
- His greatest ABM learning
- Advice for anyone starting out with ABM