In this episode of Let's talk ABM, Declan chats to Corrina Owens, Senior ABM Manager at Gong. Corrina is an award-winning ABMer who is now blazing a trail at Gong. A passionate Marketer, Corrina is all about building customer-centric programs with impactful account experiences and communities. Corrina has also recently been listed in the first-ever Future CMOs watch list by the Peak Community.
Here's what they cover:
- Why building a community is the next step in ABM
- How to achieve alignment with Sales
- What the hardest part of ABM is
- Corrina's advice for anyone launching an ABM program