23 min listen
14. ABM: It's all about the data | RollWorks
FromLet’s talk ABM
ratings:
Length:
33 minutes
Released:
Jul 14, 2020
Format:
Podcast episode
Description
In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to Account-based Marketing.
Here's what they cover:
- The role of RollWorks in the ABM ecosystem
- Why ABM is the hottest ticket in town
- Advice on how to start an ABM program
- What does the future hold for ABM
Here's what they cover:
- The role of RollWorks in the ABM ecosystem
- Why ABM is the hottest ticket in town
- Advice on how to start an ABM program
- What does the future hold for ABM
Released:
Jul 14, 2020
Format:
Podcast episode
Titles in the series (64)
3. Intent-data powered ABM | Cyance by Let’s talk ABM