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    3. Intent-data powered ABM | Cyance

    3. Intent-data powered ABM | Cyance

    FromLet’s talk ABM

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    3. Intent-data powered ABM | Cyance

    FromLet’s talk ABM

    ratings:
    Length:
    23 minutes
    Released:
    Apr 9, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Jon Clarke, CEO of Cyance, a leading behaviour-based marketing technology company. Jon shares some use cases for how intent data can enhance ABM in both One-to-one and One-to-many programs.
    Here's what they cover:
    - How Cyance delivers zero-waste marketing
    - The role of Cyance in your ABM tech stack
    - How intent data accelerates sales pipeline creation
    - Intent data as a client engagement strategy
    Released:
    Apr 9, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.