26 min listen
43. ABM: The right strategy every time | Confluent
FromLet’s talk ABM
ratings:
Length:
23 minutes
Released:
May 23, 2022
Format:
Podcast episode
Description
In this episode of Let's talk ABM, Declan chats to Jess Larkin, Senior Strategic Marketing Manager, Financial Services at Confluent. ABM is nothing new to Jess. She's been responsible for creating successful ABM motions at companies such as Okta and now Confluent, forging effective partnerships with Sales, driving operational excellence, and executing successful pipeline generating programs.
Here's what they cover:
- What excites Jess about ABM
- How to build an ABM strategy from scratch
- The different use cases for ABM
- Jess' advice for anyone launching an ABM program
Here's what they cover:
- What excites Jess about ABM
- How to build an ABM strategy from scratch
- The different use cases for ABM
- Jess' advice for anyone launching an ABM program
Released:
May 23, 2022
Format:
Podcast episode
Titles in the series (64)
1. Time to get personal with video | Hippo Video by Let’s talk ABM