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    13. ABM: its origins, its future | ITSMA

    13. ABM: its origins, its future | ITSMA

    FromLet’s talk ABM

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    13. ABM: its origins, its future | ITSMA

    FromLet’s talk ABM

    ratings:
    Length:
    15 minutes
    Released:
    Jun 19, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan is joined by Bev Burgess, Senior Vice President & Global ABM Practice Leader at ITSMA. Bev is one of the industry’s major thought leaders on marketing and selling complex services and solutions.
    Here's what they cover:
    - How Account-based Marketing originated
    - What criteria dictate a successful ABM programme
    - What the future holds for ABM
    - Practical tips for starting with ABM
    Released:
    Jun 19, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.