There have been 2 recent revolutions in ABM: Marketing has been catching up to sales in terms of the importance of understanding ABM. The tool sets available to today’s B2B marketer have exploded. The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer. On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM. What we talked about: What ABM isn’t (tools or single-use tactics) What ABM is (strategy that stands on the pillars of B2B growth success) Cross industry ABM application is huge This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.