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    24. Solving Complex Software Sales with ABM | Pega

    24. Solving Complex Software Sales with ABM | Pega

    FromLet’s talk ABM

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    24. Solving Complex Software Sales with ABM | Pega

    FromLet’s talk ABM

    ratings:
    Length:
    30 minutes
    Released:
    Apr 27, 2021
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Mathew Kent, Senior Marketing Manager, UK & IE at Pega. Matt is a seasoned ABM professional, schooled in the latest thinking from ITSMA and with more than 15 years of B2B technology experience marketing complex software solutions to enterprises.
    Here's what they cover:
    - Why ABM is the right strategy for complex sales
    - How to build a strong Sales and Marketing alignment
    - What success looks like for Pega’s ABM strategy
    - Advice on how to succeed at Account-based Marketing
    Released:
    Apr 27, 2021
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.