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    8. #neverstopselling from MQL to SQL | durhamlane

    8. #neverstopselling from MQL to SQL | durhamlane

    FromLet’s talk ABM

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    8. #neverstopselling from MQL to SQL | durhamlane

    FromLet’s talk ABM

    ratings:
    Length:
    18 minutes
    Released:
    Apr 28, 2020
    Format:
    Podcast episode

    Description

    In this episode of Let's Talk ABM Declan chats to Richard Lane, Co-founder and CEO, and Lee Durham, Co-founder and CRO, of durhamlane. Richard and Lee coined a phrase; '#NeverStopSelling', believing that the wheels of commerce have got to keep turning, whatever the situation.
    Here's what they cover: 
    - How to prospect in this new environment
    - The role of durhamlane in your ABM tech stack
    - How to progress MQLs to SQLs and close
    - How sales and marketing alignment drive success
    Released:
    Apr 28, 2020
    Format:
    Podcast episode

    Titles in the series (64)

    Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.