Today, my guest is Kelcey Lehrich, a prolific entrepreneur running a thriving portfolio of ecommerce enterprises. We dissect the opportunities and hurdles in operating multiple ecommerce ventures, extending hands-on counsel and strategic guidance to listeners.    We delve into the key attributes of a successful business, the significance of revenue quality, and the untapped potential within distressed assets.    This episode reveals essential facets about business expansion, creating competitive edges, and strategizing future objectives, providing a comprehensive overview of the e-commerce landscape. We also talk about the start of Holdco Conference, an annual gathering aimed specifically at multi-business operators.   Timestamps: 00:00 - Introduction 00:38 - Personal Experiences as an FBA Aggregator 01:47 - Deep Dive into Kelcey's Strategy 03:11 - Journey and Growth of Kelcey's Holding Company 04:42 - Striking a Balance between Aspirations and Capitalization 07:05 - Guidelines for Business Expansion 08:01 - Identifying High Quality eCommerce Businesses 10:34 - Tactical Approaches for Business Growth and Exit Strategy 12:59 - Valuable Lessons Learnt from Running eCommerce Businesses 26:45 - Holdco Conference: A Premier Event for Multi-Business Owners   Kelcey shares a few nuggets of wisdom about managing multiple e-commerce businesses. His experiences provide a unique perspective for those keen on owning multiple business, underscoring the balance between aspirations and resources, the maturation of a holding company, and the prerequisites for business scaling.    Although owning multiple businesses presents its unique challenges, the payoff and rewards at the end of the road can be life-changing.   Kelcey stresses how important it is to learn from acquiring businesses that have survived the early startup phase. Learning specifically about optimizing business structures, managing costs, and leveraging existing vendor relationships for building a lucrative eCommerce venture can be the most useful lessons to learn.