Mike discusses some hard hitting points of e-commerce with long-time friend John Canetta, including whether e-commerce will ever get easier, the hidden stresses of running an ecommerce business, and how John was able to recover from losing 80% of his business during quarantine.    With a new year coming around, it looks like the ecommerce landscape only gets more and more difficult. Amazon introduces more changes to storage fees, the number of competitors increase day by day, along with all the other stresses of a growing e-commerce business. In fact, the last time I've experienced an "easy" ecommerce year was back in 2019.    That's why I've invited John over to the podcast to discuss today's topic. John is a 7-figure business owner, with almost as much (if not more) years in experience selling on Amazon and Google than I do.     Here's some timestamps to help you skip to your favorite parts: 0:00 - Introduction 0:30 - Ad Spot 2:46 - Podcast Starts  4:49 - Background on John 6:22 - The Hidden Stresses of an E-Commerce Business 9:15 - Difficulty of E-commerce 11:43 - Why Cash is King 13:10 - Ecommerce Struggles  14:36 - Evaluating the Financial Model  16:09 - The EOS Model  17:33 - Tracking Return on Working Capital  19:04 - 1 SKU Brand vs 100 SKU Brand  22:51 - Machinery Manufacturing Issues    As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Until next time, happy selling!