Mike and longtime friend Cole South talk about why ecommerce sellers can learn a thing or two from poker pros, the challenges of running a lot of brands, and some awesome new ecommerce tools.   As I’ve mentioned dozens of times in this podcast, I was into poker and affiliate marketing before ultimately starting my first ecommerce brand. While some people may find this to be a strange transition, there’s actually quite a few of us who went the same route.   Joining me for this episode is Cole South, a longtime friend from way back in my poker days who’s also currently running multiple ecommerce brands himself.    Some of the good stuff we talk about in this entry include why poker pros seem to make great ecommerce entrepreneurs, what makes running multiple ecommerce brands hard (and why sellers still do it anyway), and Cole’s awesome new software tailored to streamlining your ecommerce business.   Timestamps:  Why many poker pros get into ecommerce - 1:06 How Cole found out about ecommerce - 3:01 The challenges and benefits of running many ecommerce brands - 5:21 Cole’s current ecommerce brands and niches - 9:40 The future of ecommerce and why it’s become harder - 15:18 An awesome new tool for ecommerce sellers - 20:13 Where to check out all of Synchronize’s features - 26:20   I wanna thank Cole for coming on the show, we’d be thrilled to have him back anytime! If you want to learn more about his new software, Synchronize, they’re currently offering a sweet deal exclusively to EcomCrew Podcast listeners. Head over to synchronize.com/ecomcrew. You can also hit Cole up directly on his Twitter.   As always, don’t forget to leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll see you on the next one!