In this episode I, Mike, and our guest, Chad Rubin, will delve into effective strategies for boosting the enterprise value of a recently sold business. Our focus will be on the crucial role of price optimization. Join us as we explore sourcing strategies, logistics improvements, and pricing adjustments that can make a significant impact on your e-commerce business's bottom line. We'll also discuss the challenges e-commerce businesses face in the ever-evolving landscape of online retail, emphasizing the need for adaptable and data-driven approaches to stay competitive and profitable.   Timestamps: 00:00 - Introduction 01:41 - The Power of Raising Prices for Increased Net Profit 04:53 - Leveraging Price as a Profit-Driving Tool 14:49 - Maximizing Profit with AI-Driven Price Optimization 22:01 - The Benefits of Automated Pricing 24:03 - Catalog Deployment: A Path to Increased Profit 29:12 - Unleashing the Potential of Pricing for Business Success 34:27 - Pricing as an Untapped Opportunity   We've explored the critical role of price optimization in elevating e-commerce profitability, recognizing the ever-shifting dynamics of the digital marketplace. Beyond the strategies and insights we've shared, we encourage businesses to embrace a mindset of continuous improvement and innovation. By staying attuned to market trends and leveraging advanced pricing technologies, e-commerce entrepreneurs can not only thrive but also set new industry standards. As the e-commerce landscape continues to evolve, the journey toward maximized profits through price optimization is an ongoing and exciting one. Thank you for joining us on this path to e-commerce success!