In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.Press play to learn how to generate leads using digital marketing for your home services business! Key TakeawaysIntro (00:00)Declining financing approval rates and impact on HVAC business (03:05)Bringing in-house marketing management for a growing business (06:54)Hiring a marketing manager and the importance of trust and measurable success (09:06)Marketing KPIs and evaluating progress (16:12)Using technology to track lead sources and costs for home service businesses (18:51)Marketing strategies for home services (21:54)Growing a privately held business with estate planning and acquisitions (27:40)Additional Resources? Connect with Mark Paup:Website: https://goldenrulephc.com/Instagram: https://www.instagram.com/_goldenrulephc_/Facebook: https://www.facebook.com/GoldenRulePHCLinkedIn: https://www.linkedin.com/company/goldenrulephc/TikTok: https://www.tiktok.com/@goldenrulephceYouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534----➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.