You can’t fake it til you make it in business, and Josh Kelly formerly of Parker & Sons is a testament to expertise prevailing. The tooth fairy analogy is simple: at some point, your children (customers) will realize that you aren’t what you say you are, so being a real expert at what you’re doing is important if you want sustainable growth and customer retention. Josh has scaled and grown his service company (among several other businesses) both profitably and professionally, and that all starts with being an expert. He doesn’t just pretend to know what he’s doing—he spends countless hours studying, learning, and analyzing all aspects of his multiple business ventures.  We enjoyed having him in the studio and are hoping listeners will be able to find a couple nuggets to take away and apply to their business.