Have you ever felt dwarfed by the towering presence of bigger, wealthier private equity-backed competitors in your market?In part 2 of this series, Alicia Green of Go Green Plumbing, Heating, and Air shares some tips on not just surviving but thriving in a market dominated by private equity.Her secret?A potent mix of community engagement, unparalleled customer experience, and strategic team development.Acknowledging the challenges posed by large players with significant buying power, Alicia emphasizes the importance of delivering exceptional value through community involvement, events, and a strong charitable presence.She advises contractors to focus on what can be controlled, like customer experience and team culture, rather than external market forces.Listen to this episode and learn strategies to position your business for success, create an environment that attracts top talent, and thrive in a competitive market.Key TakeawaysIntro (00:00)Competing with private equity-backed companies in the home services industry (00:59)Private equity's impact on businesses (05:28)Growth strategies for a business with a focus on employee buy-in (08:28)Leadership, delegation, and scaling a business (15:21)Coaching and delegation in home services business (18:42)Pouring into staff and caring about their development (25:45)Additional Resources ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/-----? Connect with Alicia Green Website: https://gogreenplumb.com/Instagram: https://www.instagram.com/gogreenplumb/Facebook: https://www.facebook.com/salesgogreenLinkedIn: https://www.linkedin.com/in/alicia-green-14bb3495/TikTok: https://www.tiktok.com/@gogreenplumb.heatandair?lang=enYouTube: https://www.youtube.com/channel/UCTdKHVeSzL5o-bLKmQSzhrwTo The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.