Welcome to a pivotal episode of The Association 100 podcast, where we delve into the essence of association impact and innovation. Join us as co-hosts Colleen Gallagher and Meghan Henning embark on a mission to demystify PR services for associations, a topic shrouded in mystery for many.
This discussion is more than just an exploration; it's an invitation to reimagine the potential of your association through strategic PR investment. As leaders in the association space, Colleen and Meghan bring to light the real costs and substantial benefits of investing in PR. This episode aims to shed light on the often-misunderstood realm of PR investment, highlighting why it's critical for elevating your association and the extensive work involved behind the scenes.
Key Highlights:

The Value of PR: Understanding the strategic positioning PR offers to associations, beyond mere visibility.

Our Offerings Explained: A breakdown of OnWrd & UpWrd's tailored PR packages - Industry Trade Titan, Momentum Builder, and Go-to-Source, each designed to meet associations where they are on their PR journey.

Investment Insights: Transparency about the costs associated with quality PR services and the long-term value they provide to associations.

First 30 and 90 Days: Setting realistic expectations for the initial phases of PR engagement, detailing the sprint of activities that lay the groundwork for success.


As Colleen and Meghan highlight, PR is an investment in your association's future, essential for member recruitment, retention and establishing industry leadership. This episode is a must-listen for association professionals seeking clarity on PR investments and eager to amplify their association's voice effectively.
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