Chrisitine Stay, Marketing Project Manager for OnWrd & UpWrd, joined the A100 podcast to share her insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.
She shares the three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice she has for associations when it comes to booth design, leave behinds and deadlines.
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