This episode is a brief introduction to the Why Service Design Thinking podcast series by its founder and host, Marina Terteryan. Learn about the inspiration for this podcast, how it applies to your business, and why it is so important to adopt the innovative practice of Service Design. Service Design is an important practice in business that is quickly increasing in popularity. There are many different ways to define it, but at its core, it is the process with which a business can innovate its offerings, provide delightful customer experiences, and solve problems. Hear about the unique ways in which this podcast will teach you about service design, through informational interviews, case studies, and design challenges. Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us in the iTunes or Stitcher store.