36 min listen
Service Blueprinting for Customer Engagement | John Ayers
Service Blueprinting for Customer Engagement | John Ayers
ratings:
Length:
29 minutes
Released:
Nov 1, 2016
Format:
Podcast episode
Description
Service Design is unique in its customer-centric practices because it views each experience in two components - the frontstage and backstage interactions. For every customer-facing activity (frontstage), there is a series of behind-the-scenes technology, training, and processes (backstage) required to create a positive interaction. John Ayers, an LA-based service designer and customer experience designer, tells us all about why service blueprinting is a crucial element and how a business can adopt this process. ________ Participate in the design challenge on our website. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.
Released:
Nov 1, 2016
Format:
Podcast episode
Titles in the series (26)
People, Planet, and Profit | Martin Dowson: We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates... by Why Service Design Thinking