Can you see a return on investment in company culture in your business? It’s a question that every manufacturing owner or operator should consider. Much of the focus in manufacturing is on production. However, one of the biggest investments you can make in your company and brand is in the area of culture. Investing in culture not only ensures that you are aligned internally but also helps you align better with the customers you serve. During this episode of MakingChips, hear about the return on investment in company culture, how it has impacted Carr Machine and Tool and how it can benefit your company. Connect with us: www.MakingChips.com/contact Manufacturers Should Begin Creating a Compelling Culture What started out as a discussion about search engine optimization quickly turned into a conversation about the importance of culture. That’s because one of the contributing factors to Carr Machine and Tool’s success in SEO is the compelling culture Jim is developing in his business. The return on investment in company culture that Jim has seen is in several areas of his business. In this episode, Jim shares about how he began investing in culture, the steps he implemented and the results that he continues to evaluate. Great Change Can Come From One Small Step Lao Tzu famously said, “The journey of a thousand miles begins with a single step.” This is true when it comes to the process of developing culture. You won’t see a return on investment in company culture overnight. Small, incremental steps can have a cumulative impact that will eventually pay large dividends. Jim explains the small steps he took to start investing in his company’s culture during this conversation. He also gives helpful tips for small steps you can take to start implementing culture discussions in your company. The Return on Investment in Company Culture Is Measured in Multiple Ways Investing in culture has both internal and external benefits. Internally, culture helps guide the hiring process. It ensures that you hire the right employees who align well with your core values. It also helps employees grow and develop their skills, instilling greater accountability and pushing them to a higher level. Externally, your company’s culture also ensures that you partner with the right customer. Solidifying your mission and vision clarifies your brand to potential customers. Culture ensures a greater sense of alignment across all facets of your company. How Culture Sets Your Company Apart Because of the competitive nature of manufacturing, it is important to be able to differentiate yourself from other companies. Rather than relying on shallow gimmicks, you should focus on being authentic. Determining your core values and communicating them consistently helps your business better convey your unique ability to serve customers. Julie and Jim talk about the return on investment in culture and how it sets you apart from the competition during this episode of MakingChips. Here’s The Good Stuff! Jason and Jim discuss the importance of maintaining a positive work culture Manufacturing News: The challenge of meeting increasingly complex customer expectations Jason shares how Zenger’s exciting new partnership Jim introduces Julie Poulos, Vice President at Red Caffeine Marketing + Technology Julie takes over the interview to talk with Jim about the ROI of company culture at Carr Machine and Tool The first step to developing culture for Carr Machine and Tool How Jim implemented core values into his company Identifying the skill set of your employees and pushing them to use those skills at a higher level Communications role in helping to maintain the type of culture you want The differentiating factor that core values and culture can add to your brand Tools & Takeaways Red Caffeine Marketing + Technology VIPs From The Metal Working Nation SPONSOR: https://IMTS.com This Week’s Superstar Guest Julie Poulos - Vice President at Red Caffeine Marketing + Technology Connect Wi